While we can’t control the weather, there is one thing you can keep from being crazy and unpredictable. That’s right, those locks! Your hair loves and appreciates the time and effort you put into its routine, so go the extra mile to protect it during one of Mother Nature’s harshest seasons.
MOISTURIZE, MOISTURIZE, MOISTURIZE
…and one more time for those in the back, MOISTURIZE! The winter can be cold and brittle, but that doesn’t mean your hair has to follow suit. Ensure you are restoring your hair’s moisture barrier to prevent dryness and split ends. Superheroes like the ABC Hydrate Mask provide an intense treatment to recover elasticity, bounce and shine. We recommend using a hair mask once a week, to improve signs of brittle hair and renew strands with antioxidant-rich ingredients that can reverse seasonal damage. Besides, this gives you an excuse to sit down, kick back and indulge in a little selfcare - even if just for five minutes.
FIGHT FRIZZ
There’s nothing worse than taking the time and effort to style your hair, only for it to end up a frizzy, untameable mess. Once the temperature drops, it’s time to take matters into your own hands. Follow these tips and tricks for a worry-free style:
Cold Showers - A cold rinse in the dead of winter might sound terrible, but trust us, your hair will thank you for it. Cold water locks in moisture and seals the cuticle, reducing the likelihood of impending frizz. Take it one step further with a frizz-controlling conditioner like Redken’s Frizz Dismiss. Free of sulfates and sodium chloride, this conditioner also contains babassu oil to protect your hair and enhance it’s shine.
Hair Oils - Another great way to prevent frizz is through the use of proper products, such as hair oils. While it may sound counterintuitive, specially formulated hair oils help your scalp to retain its natural oils, relieving persistent dryness. More moisture = more manageability. On the hunt for the perfect starter oil? We recommend Olaplex Bonding Oil. The highly concentrated formula minimizes flyaways and frizz while also providing a source of heat protection up to 450°F.
THINGS TO AVOID
What’s the number one routine to ditch in the winter (as best you can?) Minimizing your usage of heat tools and towel drying - but you already knew that! Using your favourite straightener and curling wand stresses your hair with excessive heat. It extracts the moisture from your hair contributing to increased static, flyaways and breakage. Instead, challenge yourself to a week of natural hair. Redken’s All Soft Mega Shampoo and Conditioner, is our salon secret to wash-and-go hair that’s moisturized, manageable and resilient against the elements.
Show your hair some love this winter and avoid the classic post-shower routine of towel drying. By wringing wet hair, you promote breakage and long term damage to the hair shaft - namely split ends! Instead, we recommend wrapping your locks in a microfiber towel to cut your drying time in half while retaining the moisture replenished from your recent wash. ABC’s Replenish Spray is a lightweight leave-in conditioner that gently nourishes damaged hair, while detangling and strengthening the hair fibre during the drying process. And trust us, it’s the holy grail.
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If there’s one thing to remember, it’s that our winters are often unpredictable, so stay ahead of the game with a hair care routine that does the hard work for you. Fight the frizz, up the moisture, and arm yourself with products that help your hair stand up to the elements. Paired with regular trims at the salon, our team will have you looking your best until spring has sprung (and long after that, of course!)